Codename: Jazmine

Chicks selling beer, a proven forumla since the days of Adam and Eve. We’re guessing that Adam was tricked into mashing up the apple into cider in his mouth. Once again, we’ve been alerted to an extremely sexy way to sell beer. We had the good fortune of trying Jaz beer during the Beer Fest Asia back in June. By the last day, the Jaz beer chicks were giving away their beer for free by the buckets, no prizes for guessing why.

If those Jaz beer chicks had the same chugging talents as Sharon below, there would have been no beer left by the end of the Beer Fest. Watch this video and see the extremely talented Sharon chug her beer in 11 secs! We’ve got our stable of beer chicks, but Sharon takes the lot in this video!

Sharon, otherwise known as BeerBeary, is very likely a promotional tool by Jaz Beer, Malaysia’s first home beer. And a very smart tactic it is! They’ve also hired Gillian Chung as their brand ambassador who’s been Jazing it up in Malaysia. For our Singapore readers, you’ll be able to find Jaz beer at selected kopitiams, we did see it at People’s Park hawker centre. It’s alright in taste, very light on taste. Let us know if you like it.

Jazing it up