Singapore’s most popular beer gets upgraded after it’s last facelift in 2005. Our homegrown beer takes on this new look to commemorate the Year of the Tiger. All the gold trimmings have been replaced with platinum touches and this new look has already walked off with both the Gold and Silver accolades at the 2009 World Beer Championships Packaging Competition.

While the beer doesn’t sit pretty on our list of favourite brews, their ad campaigns are always something to look forward to, especially the campaign featuring the “brudders” Rod Monteiro and Glenn Ong or how about Jessica Alba saying “Yes,“ even before being asked the question. Bros, agreeable women and ice cold beer, who could ask for more?

Tiger’s new campaign couldn’t have come at a better time. It’s exams season for school kids so fathers are probably stuck at home watching telly instead of out at the pub. Plus, it’s perfectly timed for Halloween too and getting House Of Costumes as a sponsor would have been easy. So when the newest campaign was launched, we thought we’d share a couple of lessons we picked up.

Lesson 1: Never drink with a friend you need to fight or arm wrestle with. Heck, just get another bucket, if you’re too cheapo, ask for 2 straws.

Lesson 2: Men in tights never win.

Lesson 3: Men in underwear may overcome men in tights but they still may not emerge victors. Try putting on the underwear over the tights ala Superman style in future.

Lesson 4: Hairy men may beat men in underwear but not distant cousins of Storm Troopers, except possibly if you’re Brazilian (no pun intended) and the game is football.

Lesson 5: Even with biceps made of steel, it’s still no guarantee you’ll win a battle with a woman. The babe always wins.

We always dig a woman who enjoys her beers and in Singapore, it’s hard to come by such babes. Most local women would rather sip a Cosmopolitan or try really hard to decipher that hint of raspberry in a Merlot. So when we meet a babe like the blonde in the commercial, you can be sure, there’ll be another round of Tiger on the table.