The theme of the ad is definitely about soccer and Guinness takes the safe route of sticking to its ‘greatness’ campaign tagline – ‘there’s a drop of greatness in every man’. We quite like this feel-good ad but it didn’t blow us away – not like the Somersby Apple Cider did. You decide for yourself. We’ll bring you more World Cup ads even as the big beer brands pour in lots of dough to serve you a campaign cocktail of beer, balls and babes.