Beer companies have always been known to be creative in their marketing – just look at the number of accolade-winning television commercials and publicity stunts. In Singapore recently, Asia Pacific Breweries, the good folks that brew the much-loved Tiger beer, as well as Heineken (under license), have sent us a press/blogger kit that brought a [...]
Experience the Power of Touch with Heineken Heineken launches fresh look for its cans, the first beer brand in the world to do so with Tactile Ink Small details make all the difference. Heineken understands this and that is why Singapore’s most enjoyed premium international beer is bringing another world first to discerning beer lovers: [...]
One thing we absolutely love to do is visit breweries when we travel and between us, we’ve done quite a few of these tours, from the tiny Wanaka Beerworks in New Zealand to Perth’s Little Creatures to the Ebisu Beer Museum or Singapore’s very own Tiger. Tiger brewery will be shut soon for refurbishment so hurry [...]
I did a whirlwind business trip to Hong Kong this week. It’s a short trip as I was on the ground for about 46 hours, and if you know Hong Kong, this isn’t even enough to get your taste buds going with all the food and clubbing. Be warned, I rate Hong Kong as party [...]
