» commercials

Cheers to Life’s Little Victories

admin — Wed, 09 Feb 2011 01:56:54 +0000

We’ve been travelling frequently to Thailand of late and Cheers Beer, a new local beer on the block, has been making its appearance in the convenience stores in Bangkok. The taste is not bad if its cold enough, but its certainly very good value for money if you decide on the 500ml twin packs. Goes pretty decently with the 7-11 microwave mince pork fried with basil rice (setting 7 on the microwave, in case you are wondering) – but we’re warning you, it spicy like a volcano exploding on your tongue. This coming from two guys who can eat chilli padi meals for breakfast, lunch and dinner.

Anyways, we came across this television commercial medley from Cheers – we seem to have seen the creative concept of the holy grail parking lot version though – in a Western beer ad. Anyone recall? We can certainly relate to the theme of the ads – the celebration of the small victories that make our otherwise mundane everyday existence such a chore. The 3rd commercial is our favourite. Maybe cos crab vermicelli is one of our favourite Thai dishes too.

Japanese Salaryman’s Comfort… Coming Home to a Good Brew

admin — Thu, 17 Jun 2010 00:19:18 +0000

We all love a good beer commercial. Or three. We came across these short vignettes from Sapporo Breweries Ltd that really articulates the feeling we, cogs in the wheel of the huge corporate machinery, sometimes get at the end of a hard day’s work. Coming home to cold tasty beer, lovingly served up by the woman we work hard for and love unconditionally, from the fridge and in the house that the monthly salary check paid for. Then resting in the inviting bosom of warmth and contentment in this leg of life. Ahh… such are the simple pleasures to be savoured – by the rich or not-so-rich alike.
We tend to prefer the European and Japanese ones for their brand of humour and emotional connection. What kind of beer ads do you like?

BTW, we’re heading down to #beerfestasia from tonight till Sunday, so we’ll be blogging/tweeting and getting our post-work drinks there. Give us a shout if you’re there too!

Six of the best… Beer ads. Hardly.

admin — Tue, 01 Sep 2009 05:03:57 +0000

So someone pointed me to this article which mentions six of the ‘best’ beer ads. Disappointing to say the least, even if you argue that creative preference is personal and subjective. I guess its the claim that I took issue with: ‘Once again Media has scoured the world for the best ads on a particular theme.’ Just look at the comments and you’ll see I’m not alone with this point of view. C’mon Media, you gotta do better than that. Readers, you be the judge if these below ads that have been singled out by the article really deserve Hall of Fame status. No, they’re not horrible, but neither are they the ‘best’. Maybe the Carlton Flashbeer one. Maybe. Oh and I left out a North Korean beer ad that we’ve featured in a previous post. That’s interesting but hardly championship material either.

VB ad for the every-man

Budweiser ‘Wassup’ Ad

Boddington’s beer advert 1992

FLASH BEER Australia Flashdance , mmm Beer

Guinness – Surfer ( extended )

New VB Telly Commercial – feat. the regular blokes

admin — Thu, 09 Jul 2009 00:56:17 +0000

My favourite beer has a new commercial. But its very Aussie contexted, so I’m not feeling the full relevance, though I can appreciate that it would be a blast for true blue Australians in heart or mind. I guess the Singapore version of a regular bloke would be ‘Guys Who’ve Piled Their Buffet Plates Three Stories High and Gone Back for Seven Rounds’, ‘Taxi Uncles Who Deftly Pluck Their Facial Hair Between Two Coins’ and ‘Men Who’ve Picked Their Nose While Waiting at the Traffic Lights in their Car’ and ‘Men Who’ve Carried Their Girlfriend’s Handbag While Out Shopping’. Actually the last category of people are not real men so I struck them out – and they definitely don’t deserve any mentions in any beer ads. Any others you can think of?

I’ve lifted some parts of the article below:

The work is the biggest campaign yet from the Sydney outpost of Droga5, which launched after David Nobay departed Saatchi & Saatchi two years ago.

Filmed in Ballarat with a cast of 1500, it features a march of comical archetypal Aussie men. They include:

“Blokes punching above their weight”
“Men who’ve had their arm in a cow”
“Guys who peaked in high school”
“Meat tray winners”
“Blokes who’ve done the phantom”
“The manscapers”
“Guys who claim to have punched a shark”
“The Brewers”
“The miniature bat signers”

Nobay, of said: “What was clear to us from the start is that VB is the great leveller – that’s what makes it such a quintessential Aussie brand. It doesn’t matter who you are, what you do or wear, when you pick up VB you become a part of something authentic. Our creative challenge was to amplify that in a way that is equally authentic, Australian and real. The result is the ‘The Regulars’ and as a team it’s work we’re really proud of.”

Here’s a blast from the past I found that reminded me of the ABC Stout ads so iconic in the 80′s in Singapore:

But one of my fave Australian beer commercials has to be this – the BIG BEER ad: