3 years in a row. 4 consecutive festival days. 250 beers from 20 countries. All from $3 a pop. These are just some numbers to tease you with but the one that’s had us at hello is the opportunity to sample more than 250 beers in a single seating. In a repeat of the past [...]
Apollo 11’s foray into space the summer of 1969 turned out to be third time “lucky” for NASA when the men onboard successfully navigated their way to the moon, planted their feet and came back safely. But “lucky” isn’t an inclusive word to describe this immortalized moment in the history of mankind. Technological advances, reserves [...]
Being avid bikers yourselves, it’s quite a ritual for us to knock back a few drinks after a bike session. The keyword here is “after”, never before or during, maybe it’s becasue we’ve never had the right equipment for it. But a few years back, while walking the streets of London, I came across a [...]
Last Friday, we had the good fortune to be hosted by some of the Carlsberg folks at Eclipse by Carlsberg, a small lounge located within Lunar at Clarke Quay. For those of you unfamiliar with Lunar, it’s a split-level Cantopop club with “live” band performances and dance performances. Carlsberg branded a corner of the upper [...]
Getting celebrities to perform exclusively for you is a party trick reserved for the privileged few. Sure, we’ve heard of sultans hiring the likes of the late Michael Jackson and Mariah Carey to sing at their palaces. Or even someone like Paris Hilton (yes, she sings and has at least one album to her name) [...]
Five is a bitter-sweet number, folks. Beerfest Asia was FIVE days long. And now its been FIVE days since it ended. Its official. We finally admit it. The beer feast is over. The music has stopped. The beer-stained ‘Beer Heals All Wounds’ slogan T-shirt needs to go into the wash. And we are paying the [...]
It’s not common to get beers with an ABV of over 6% in Singapore, and this is probably partly due to the way alcohol is taxed here. And it’s a real pity because in a lot of other countries like Japan and Australia, the range of beers available in the pubs and supermarkets there expands [...]
This week, the 175proofers were lucky enough to continue to sample more of the yet-to-hit-the-shelves specialty beers from Carlsberg, courtesy of it’s Singapore marketing head, Anto Setiadi. This time its the Tuborg T-Beer Mexicana. This light bodied, almost headless brew has the taste of beer but with an added twist of lemon (yes, its there) [...]
I’ve always thought “probably the best job in the world” would be to work at Carlsberg and have an endless flow of free beer. But the Danish brewer recently tightened employee benefits, primarily drinking during work, by removing beer fridges that have always been located across the work space. Instead, Carlsberg workers are now only [...]
We’re Marketers ourselves and one of the first things you learn is check your facts! On www.Carlsberg.com and they’ve got a section listing some of their choices as the best bars in the world. It’s not an extensive list but they’ve included a few that we’ve been too and do agree they’re pretty cool joints. [...]
