We all love a good beer commercial. Or three. We came across these short vignettes from Sapporo Breweries Ltd that really articulates the feeling we, cogs in the wheel of the huge corporate machinery, sometimes get at the end of a hard day’s work. Coming home to cold tasty beer, lovingly served up by the [...]
The World Cup is upon us, so you know you’ll be getting a good dose of soccer (football?) related posts from the good folks at 175proof. And you also know that brands will no doubt capitalise on the tried-n-tested emotional appeal type television commercials that will surely rile up your latent reservoirs of manly (or [...]
It’s impossible not to have seen Tiger beer’s latest advertising campaign – The last Tiger worth playing for. Almost as sure as you would get brown and yellow tablets from a pack of M&Ms, you’ll spot Tiger’s new commercial blaring on television, plastered at bus shelters and walls of coffeeshops all over. While the beer [...]
So someone pointed me to this article which mentions six of the ‘best’ beer ads. Disappointing to say the least, even if you argue that creative preference is personal and subjective. I guess its the claim that I took issue with: ‘Once again Media has scoured the world for the best ads on a particular [...]
Was alerted to this, courtesy of my mate Jeremy Seow. I’d try it, only cos its made form all natural ingredients, including the blue colouring. The guy in the video makes me want to drink blue beer. Okhotsk Blue Draft: The Japanese Beer made from melting Icebergs And Blue seaweed, for coloring of course. Looks [...]
Most of you would have seen by now the Heineken fridge commerical which was released about half a year ago. That goes down as one of the best TV ads of all time and nails the consumer insight. Even my wife pointed out, there’re now 2 benchmarks for building a walk-in wardrobe, the one in [...]
I can’t recall the last time we sipped whisky out of a highball glass. And one of our mates, let’s call him Adrian, would go so far to say that this would be an injustice to the drink. But after sampling it, I have to say, it makes a great summer evening drink. Watch this [...]
From the Wall Street Journal… “For nearly five years, Russia, the world’s third-largest beer market, has banned the depiction of people in commercials for the brew. To compensate, beer marketers have used such alternatives as offscreen voices or animated beer bottles to suggest some kind of living presence in their ads. They say these ploys are [...]
My favourite beer has a new commercial. But its very Aussie contexted, so I’m not feeling the full relevance, though I can appreciate that it would be a blast for true blue Australians in heart or mind. I guess the Singapore version of a regular bloke would be ‘Guys Who’ve Piled Their Buffet Plates Three [...]
We’ve been wanting to blog about beer commercials but we’ve been too busy, stressed, lazy, full, indecisive to do so. Here’s our first, certianly not our fav and never in my wildest dreams would I have imagined it would be a beer commercial from North Korea. Taedong River Beer is the pride of Pyongyang says [...]
