175 Proof » Beer Commercials

Super ice cold beer in seconds!

admin — Tue, 20 Jul 2010 11:20:36 +0000

You spin me right round, baby, right round! This has to be the next best invention since sliced bread!

I had a bartender who put my beer on his tab when he took too long to bring the beer to me. And his words will forever be etched in my memory, “One should never have to wait for beer.”

If you like your beers cold, you’ve got a want one of these machines developed by Asahi. For the life of me, I can’t figure out what the advertisement is saying but it seems as simple as popping a beer can (preferably an Asahi Super Dry) into a revolving beer chilling machine and out it comes, chilled below zero degrees. It’s not out in the shops yet but I think if you collect seals on Asahi Super Dry cans, you’ll get your own machine! So get drinking, get chilling! Thanks Justin for the lead, can you drink 96 cans and pass one of machines to me for my birthday?

Budweiser Scores in World Cup

admin — Fri, 25 Jun 2010 01:45:50 +0000

Nice lil’ commercial by Bud – not a fan of the brew but sometimes a fan of their ads.

Top 15 Japanese Beer (Girls)

admin — Tue, 22 Jun 2010 15:40:21 +0000

As most of you will know, we spent most of last week getting teased by 300 beers (girls) at the Beer Fest Asia. And it was very clear which beer tents had bigger budgets based on the aesthetics of their beer (girls). Those who joined us there will validate this.

Someone sent us this post which featured their ranking of the Top 15 Japanese Beer (Girls) based on the 3B’s – Beers, Bikinis and Beaches. We couldn’t agree more. Check it out here.

Japanese Salaryman’s Comfort… Coming Home to a Good Brew

admin — Thu, 17 Jun 2010 00:19:18 +0000

We all love a good beer commercial. Or three. We came across these short vignettes from Sapporo Breweries Ltd that really articulates the feeling we, cogs in the wheel of the huge corporate machinery, sometimes get at the end of a hard day’s work. Coming home to cold tasty beer, lovingly served up by the woman we work hard for and love unconditionally, from the fridge and in the house that the monthly salary check paid for. Then resting in the inviting bosom of warmth and contentment in this leg of life. Ahh… such are the simple pleasures to be savoured – by the rich or not-so-rich alike.
We tend to prefer the European and Japanese ones for their brand of humour and emotional connection. What kind of beer ads do you like?

BTW, we’re heading down to #beerfestasia from tonight till Sunday, so we’ll be blogging/tweeting and getting our post-work drinks there. Give us a shout if you’re there too!

South Africa 1, Guinness 0

admin — Wed, 09 Jun 2010 00:33:49 +0000

The World Cup is upon us, so you know you’ll be getting a good dose of soccer (football?) related posts from the good folks at 175proof. And you also know that brands will no doubt capitalise on the tried-n-tested emotional appeal type television commercials that will surely rile up your latent reservoirs of manly (or otherwise) feelings that would otherwise not see themselves manifest as tears during a sob movie, a tiny kitten lost beside a bustling main street soaked with rain or news of great grand aunt Susan passing. But I digress. This time we came across this not-too-bad ad from our favourite porter.

The theme of the ad is definitely about soccer and Guinness takes the safe route of sticking to its ‘greatness’ campaign tagline – ‘there’s a drop of greatness in every man’. We quite like this feel-good ad but it didn’t blow us away – not like the Somersby Apple Cider did. You decide for yourself. We’ll bring you more World Cup ads even as the big beer brands pour in lots of dough to serve you a campaign cocktail of beer, balls and babes.

Tiger beer: Last babe worth drinking for.

admin — Sun, 18 Oct 2009 16:24:51 +0000

It’s impossible not to have seen Tiger beer’s latest advertising campaign - The last Tiger worth playing for. Almost as sure as you would get brown and yellow tablets from a pack of M&Ms, you’ll spot Tiger’s new commercial blaring on television, plastered at bus shelters and walls of coffeeshops all over.

While the beer doesn’t sit pretty on our list of favourite brews, their ad campaigns are always something to look forward to, especially the campaign featuring the “brudders” Rod Monteiro and Glenn Ong or how about Jessica Alba saying “Yes,“ even before being asked the question. Bros, agreeable women and ice cold beer, who could ask for more?

Tiger’s new campaign couldn’t have come at a better time. It’s exams season for school kids so fathers are probably stuck at home watching telly instead of out at the pub. Plus, it’s perfectly timed for Halloween too and getting House Of Costumes as a sponsor would have been easy. So when the newest campaign was launched, we thought we’d share a couple of lessons we picked up.

Lesson 1: Never drink with a friend you need to fight or arm wrestle with. Heck, just get another bucket, if you’re too cheapo, ask for 2 straws.

Lesson 2: Men in tights never win.

Lesson 3: Men in underwear may overcome men in tights but they still may not emerge victors. Try putting on the underwear over the tights ala Superman style in future.

Lesson 4: Hairy men may beat men in underwear but not distant cousins of Storm Troopers, except possibly if you’re Brazilian (no pun intended) and the game is football.

Lesson 5: Even with biceps made of steel, it’s still no guarantee you’ll win a battle with a woman. The babe always wins.

We always dig a woman who enjoys her beers and in Singapore, it’s hard to come by such babes. Most local women would rather sip a Cosmopolitan or try really hard to decipher that hint of raspberry in a Merlot. So when we meet a babe like the blonde in the commercial, you can be sure, there’ll be another round of Tiger on the table.

Six of the best… Beer ads. Hardly.

admin — Tue, 01 Sep 2009 05:03:57 +0000

So someone pointed me to this article which mentions six of the ‘best’ beer ads. Disappointing to say the least, even if you argue that creative preference is personal and subjective. I guess its the claim that I took issue with: ‘Once again Media has scoured the world for the best ads on a particular theme.’ Just look at the comments and you’ll see I’m not alone with this point of view. C’mon Media, you gotta do better than that. Readers, you be the judge if these below ads that have been singled out by the article really deserve Hall of Fame status. No, they’re not horrible, but neither are they the ‘best’. Maybe the Carlton Flashbeer one. Maybe. Oh and I left out a North Korean beer ad that we’ve featured in a previous post. That’s interesting but hardly championship material either.

VB ad for the every-man

Budweiser ‘Wassup’ Ad

Boddington’s beer advert 1992

FLASH BEER Australia Flashdance , mmm Beer

Guinness – Surfer ( extended )

All Natural Blue Coloured Beer

admin — Tue, 04 Aug 2009 04:47:16 +0000

Was alerted to this, courtesy of my mate Jeremy Seow. I’d try it, only cos its made form all natural ingredients, including the blue colouring. The guy in the video makes me want to drink blue beer.

Okhotsk Blue Draft: The Japanese Beer made from melting Icebergs

And Blue seaweed, for coloring of course. Looks refreshing, at least that’s what I thought after watching the video. Now I also know that Chinese yams contain ingredients good for foaming beer.

The Hokkaido Abashiri Microbrewery also makes normal coloured beers, for those of you not keen on drinking beer that looks like cookie monster. And here’s what I could decipher frpom the brewery homepage:

The image of the empty sea of Okhotsk ice “Okhotsk blue” light仕上GEMASHITA to tap fresh water used to taste better with the ice in the Sea of Okhotsk仕込concept.
東京農業大学生物産業学部による技術指導のもと開発され、今までにない澄んだ鮮やかなオホーツクブルーの海ときめ細かい泡立ちにより泡は、ほんのりブルーで海に浮かぶ流氷をイメージさせます。 Technology was developed under the guidance of Tokyo University of Agriculture Faculty of Biological industries, fine chemicals and the foam of the sea of Okhotsk and vivid blue in the past is not clear, let the image of the ice floating in the sea faintly blue.

グラスに注ぐとそこには、ロマンあふれる冬のオホーツク海が広がります。 Pour into a glass and it will expand the Sea of Okhotsk in winter full of romance.
地元の素材にこだわる当社の工場長の思いが作り上げた自慢の一品です。 The dish is made to feel proud of our plant manager to stick with local ingredients.

流氷DRAFTを醸造するにあたり、海面に浮かぶ流氷を泡で表現しようと考えました。 DRAFT ice as you brew, and thought to express in a bubble floating on the sea ice.

そこで泡立ちをよくするために模索していたところ、東京農業大学の永島教授から、ナガイモを使用することを提案されました。 I was looking to improve their bubbling So Nagashima professor of Tokyo University of Agriculture, has been proposed to use the Chinese yam. ナガイモには、泡立ちを良くする成分が含んでいることは、永島教授の研究においても実証されています。 The Chinese yam, which contains the ingredients that make up a good foam is also demonstrated in the study of Professor Nagashima.

また、オホーツクブルーにもこだわり、最古の植物といわれるスピルリナ(多くの成分を含有し、健康食品として服用されている)を使用し、幾度となく試行錯誤を繰り返し、クリアーで鮮やかな海の色を再現することに成功しました。 Also, stick to the blue of Okhotsk, spirulina is said that the oldest plants (containing the component of that is taken as a health food), and can often by trial and error and with the vivid colors of the sea in clear to reproduce successfully.

Yet another new standard for walk’in wardrobes

admin — Tue, 21 Jul 2009 01:03:53 +0000

Most of you would have seen by now the Heineken fridge commerical which was released about half a year ago. That goes down as one of the best TV ads of all time and nails the consumer insight. Even my wife pointed out, there’re now 2 benchmarks for building a walk-in wardrobe, the one in Sex and The City movie, and the Heineken ad. It’s even led to a bunch of spoofs.

If you haven’t seen it, here it is.

Here’s another version you’ll enjoy.

It’s been a long time since we’ve seen beer ads that have created such a frenzy, the last probably being the Bud Wazzup campaign. What’s your fav beer ad?

Give me whisky in a highball glass!

admin — Sat, 18 Jul 2009 02:52:02 +0000

I can’t recall the last time we sipped whisky out of a highball glass. And one of our mates, let’s call him Adrian, would go so far to say that this would be an injustice to the drink. But after sampling it, I have to say, it makes a great summer evening drink.

Watch this commerical by Suntory Kakubin Whisky, and you’ll be reaching out for one.

Plus, it comes with instructions, with a dash of lemon!