A bunch of Dutch football fans were detained as suspects of ambush marketing for Dutch beer Bavaria. They appeared in orange outfits accompanied by Bavaria beer packs which probably left FIFA and official sponsor, Budweiser, red in the face. Read more here.
With the World Cup round the corner, you’ll never have to leave the TV screen to go grab a beer anymore! The Holiday Inn Winchester, United Kingdom is the first venue in the UK to install TV screens on their beer taps! Fitted as part of the hotel’s $24 million construction, the new TVs have [...]
I’m sure we’ve all tried Shandy at some point of our drinking lives. And admit it, it wasn’t always a drink for girls (nor is it limited to a girl’s name), but Shandy is an easy way for any curious tongue of a 12-year old to start a career of boozing. Well, I was flipping [...]
I’ve always thought “probably the best job in the world” would be to work at Carlsberg and have an endless flow of free beer. But the Danish brewer recently tightened employee benefits, primarily drinking during work, by removing beer fridges that have always been located across the work space. Instead, Carlsberg workers are now only [...]
Has it ever occurred to you that every time you walk into a supermarket, every other sign on the shelf says “Limited Offer”, “Must Buy”, “3 Day Special”, “While Stocks Last” or “Weekend Specials”? It’s a basic formula retailers have mastered to drive consumerism as has every young, budding David Copperfield has proven that coins [...]
I decided that this post will be more about the pictures telling the story. If a picture is worth a thousand words, this is going to be one heck of a long post. Tks Moehadi for the brilliant pics below as well as IPA and Conkerwood stouts. All in all, a well attended and fun [...]
Just saw a story on CNN that a moderate amount of alcohol may help lower the risk of dementia. According to a new research at Wake Forest University School of Medicine, moderate consumption of alcohol (8 to 14 drinks a week) resulted in an average of 37% reduction in risk of developing dementia compared to [...]
