A recent report by Ernst & Young has shown the importance of beer consumption, both as an indicator and as a principal dynamic to the economy. Commissioned by Brewers of Europe, a beer industry trade group, the study highlighted several key points which will help justify why you should be having a pint or two tonight. While almost three-quarters [...]
Being avid bikers yourselves, it’s quite a ritual for us to knock back a few drinks after a bike session. The keyword here is “after”, never before or during, maybe it’s becasue we’ve never had the right equipment for it. But a few years back, while walking the streets of London, I came across a [...]
With commercial flights to space on the horizon, there’s been a surge of activity by companies to start developing products for the first batch of space tourists. Running down a checklist of things to pack for a space trip, apparently a case of beer appeared on the list. This may have been included as a [...]
This is completely new to us! Never have we seen beers being filled from the bottom of the cup. Looks like it’s done by by the guys from Budweiser, or should we say, Butt-weiser. Gives a whole new meaning to “Bottoms up!”
Whoever said all beer tastes the same ought to spend a few hours dissecting this beer tree. It all starts with lagers or ales and branches out into the various varieties. We’ve already had volunteers who are willing to trace every single drop…
Well, for those who aren’t familiar with the blokes below, they’re Cliff and Norm, resident beer drinkers on the sitcom Cheers and here’s their logic on brain cells and brain juice… We’ve actually been to the original Cheers pub in Boston and it’s a must-do when you’re in the city. But there’re 2 Cheers locations, [...]
We’re sure you’ve heard of the story of Jet Blue air steward Steve Slater by now. But he deserves a bottle cap medal for his dashing exit by grabbing 2 beers from the service trolley before leaving the plane via the emergency exit! There have been an outpouring (no pun intended) of tributes to the [...]
You guys must have seen the supermodels of the world sport a milk mustache in this series of ads some years ago. It was a campaign to drive awareness of the benefits of drinking milk, utilising familiar runway and Hollywood celebrities to pitch in the message. And not just supermodels, even superheroes got into the [...]
OK, admittedly, we’re a little late to post this but it’s not like it’s our habit to pop a bottle of champagne everyday, unlike a bottle of beer. Well, in case you haven’t heard about it yet, what seems to be the oldest champagne in the world was recently discovered by divers in a Baltic [...]
Somewhere in the world It’s already beer o’clock And I am still here
