Most of you would have seen by now the Heineken fridge commerical which was released about half a year ago. That goes down as one of the best TV ads of all time and nails the consumer insight. Even my wife pointed out, there’re now 2 benchmarks for building a walk-in wardrobe, the one in Sex and The City movie, and the Heineken ad. It’s even led to a bunch of spoofs.

If you haven’t seen it, here it is.

Here’s another version you’ll enjoy.

It’s been a long time since we’ve seen beer ads that have created such a frenzy, the last probably being the Bud Wazzup campaign. What’s your fav beer ad?