The World Cup is upon us, so you know you’ll be getting a good dose of soccer (football?) related posts from the good folks at 175proof. And you also know that brands will no doubt capitalise on the tried-n-tested emotional appeal type television commercials that will surely rile up your latent reservoirs of manly (or otherwise) feelings that would otherwise not see themselves manifest as tears during a sob movie, a tiny kitten lost beside a bustling main street  soaked with rain  or news of great grand aunt Susan passing. But I digress. This time we came across this not-too-bad ad from our favourite porter.

The theme of the ad is definitely about soccer and Guinness takes the safe route of sticking to its ‘greatness’ campaign tagline – ‘there’s a drop of greatness in every man’. We quite like this feel-good ad but it didn’t blow us away – not like the Somersby Apple Cider did. You decide for yourself. We’ll bring you more World Cup ads even as the big beer brands pour in lots of dough to serve you a campaign cocktail of beer, balls and babes.