My favourite beer has a new commercial. But its very Aussie contexted, so I’m not feeling the full relevance, though I can appreciate that it would be a blast for true blue Australians in heart or mind. I guess the Singapore version of a regular bloke would be  ‘Guys Who’ve Piled Their Buffet Plates Three Stories High and Gone Back for Seven Rounds’, ‘Taxi Uncles Who Deftly Pluck Their Facial Hair Between Two Coins’ and ‘Men Who’ve Picked Their Nose While Waiting at the Traffic Lights in their Car’ and ‘Men Who’ve Carried Their Girlfriend’s Handbag While Out Shopping’. Actually the last category of people are not real men so I struck them out – and they definitely don’t deserve any mentions in any beer ads.  Any others you can think of?

I’ve lifted some parts of the article below:

The work is the biggest campaign yet from the Sydney outpost of Droga5, which launched after David Nobay departed Saatchi & Saatchi two years ago.

Filmed in Ballarat with a cast of 1500, it features a march of comical archetypal Aussie men. They include:

• “Blokes punching above their weight”
• “Men who’ve had their arm in a cow”
• “Guys who peaked in high school”
• “Meat tray winners”
• “Blokes who’ve done the phantom”
• “The manscapers”
• “Guys who claim to have punched a shark”
• “The Brewers”
• “The miniature bat signers”

Nobay, of  said: “What was clear to us from the start is that VB is the great leveller – that’s what makes it such a quintessential Aussie brand. It doesn’t matter who you are, what you do or wear, when you pick up VB you become a part of something authentic. Our creative challenge was to amplify that in a way that is equally authentic, Australian and real. The result is the ‘The Regulars’ and as a team it’s work we’re really proud of.”

Here’s a blast from the past I found that reminded me of the ABC Stout ads so iconic in the 80’s in Singapore:

But one of my fave Australian beer commercials has to be this – the BIG BEER ad: