How to tell your better half you are not having beer with friends. Andes, the leading beer in the Andina Region of Argentina, is winning awards for Andes Teletransporter, a revolutionary invention capable of doing something almost impossible. Men can now go to a bar and share an Andes beer with friends without having any problems with their girlfriends. Andes Teletransporter Booths have been installed at the main bars of Mendoza, Argentina, giving men the capacity to be somewhere else while talking to their girlfriends. The campaign won Grand Prix for Outdoor, Silver for Direct, and Bronze for Promotion and Activation, at Cannes International Advertising Festival 2010. In our books, this one rivals the benchmark that Heine ads have consistently set. Can’t wait to see more from Andes – we’ll be watching them. So now its a beer we tentatively WANT to drink just cos of its cool factor.
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Brilliant.