Milk and bananas. Mmm...

Milk and balls. Hmm...

Milk and red underwear worn externally. Ermm...

Milk and uncontrolled hair growth. Brrrr... actually milk is supposed to build strong bones and teeth. We didn't know calcium contributes to Adamantium bone density. I guess we learn something new with every beer.

You guys must have seen the supermodels of the world sport a milk mustache in this series of ads some years ago. It was a campaign to drive awareness of the benefits of drinking milk, utilising familiar runway and Hollywood celebrities to pitch in the message. And not just supermodels, even superheroes got into the act. I think it certainly got some attention. Did more people in America drink milk after that campaign? We don’t know.

But here’s a parody of another cause closer to our hearts and hopefully yours too. Modeled by my good friend, fellow beer fan and well-known Singapore tech journo Koh Siang Liang aka @chsaeba . In many countries, beer IS SAFER than water. Now that’s a message worth spreading by the WHO. Why did you think the wise ancient civilisations brewed and drank beer otherwise? We read this off a National Geographic website – so it must be well-researched and true, right?

All that's missing is a beer moustache. Actually there probably is, but good 'ol Siang Liang's just camera shy

And here’s one of us sporting a Guinness moustache. Generally, did the beer or Guinness facial hair appear first, historically?

Guinness moustache - it's cream, not milk, silly!